12 Top Black YouTubers to Look Out for in 2023

The number of YouTubers and YouTube channels we have today is hitting the skies. With an ever-increasing amount of content, channels, and video uploads every minute, it’s hard to find and subscribe to quality content. Just check out these facts:

  • YouTube is the second most popular site on the planet.
  • YouTube has over 2 billion users from all around the world today
  • There are over a billion hours of videos that YouTube users and subscribers spend watching every day.
  • YouTube earnings went up to $28.8 billion in 2021 alone.
  • The platform gets approximately 2.6 billion visitors every month.

There’s so much content on various topics like health and wellness, beauty, food, travel, etc., that the audience is continuously glued and increasing by the day. 

Plus, it’s great to see YouTube doesn’t distinguish between different races and religions. The platform is increasing diversity, so we have so many black YouTubers gaining immense popularity due to their talent. Let’s get to know some of the famous black YouTubers here!

Black YouTubers to Follow

It is quite pleasing to see that social media channels have overcome the stigma and bias associated with race, ethnicity, and color. The blacks get a very high rating and own many YouTube channels with a high following. 

The talent, passion, and the way they touch on so many topics, make it hard to categorize them in these numbers. However, we’ve based this list on finding prominent black YouTubers from various genres you’ll relate to in 2023. 

Let’s get started.

  1. Nyma Tang

The Sudanese black beauty influencer gives tutorials and reviews and talks about the benefits of her favorite products. Nyma Tang started her channel in 2013 and has 1.34 million subscribers today. Her makeup techniques are known and very popular as they are authentic and easy to follow.

You’ll find many beauty tips and tricks, skincare routines, makeup tutorials, and product reviews. The YouTuber has reviewed renowned products by Maybelline, Tarte, NARS, Dior, ColourPop, etc.

One thing she’s most loved for is for advising people with black skin on how to enhance their looks while shining and embracing the skin tone. Nyma has a solid presence on Facebook, Instagram, and TikTok as well.

  • Niche: Beauty
  • Views: 152 million
  • Net worth: $995,438
  1. Serayah

Another super YouTuber following suit is Serayah, born and raised in California. The girl has starred in Chris Brown’s music video “Undecided” and Taylor Swift’s ” Bad Blood” video. Additionally, Serayah has worked with popular makeup brands like Covergirl, American Eagle, MAC, etc.

The 27-year-old is also a rising singer and is building on her modeling career. She released her album titled ‘EP Addicted’ in 2018. Her YouTube channel gives you a view of her life behind the camera and has a unique blend of music videos, tutorials, fashion tips, tricks, etc.

She joined the platform in 2015, and currently, she has over 700 thousand subscribers.

  • Niche: Beauty, Music
  • Views: 5 million
  • Net Worth: $10,829
  1. Massy Arias

With over 230,000 subscribers, Massy Arias is one fitness champ. She has videos on workouts and fitness routines that you can easily follow at home.

Massy started her channel in 2012 and now has over 2.5 million followers on Instagram. Her content ranges from workout sessions to motivational videos and healthy recipes.

If you follow her ideology and believe that healthy food and lifestyle can lead to positive physical, mental and spiritual change, she’s the ideal role model for you.

  • Niche: Health, fitness
  • Views: 5.8 million
  • Net worth: $31,314
  1. Minority Nomad – Erick Prince

A traveler, vlogger, and photographer, Minority Nomad – Erick Prince has over 18.5 thousand subscribers.

Prince is a writer, traveler, and philanthropist with a vision to be the first African American to travel to all the countries around the world.

He joined YouTube in 2014, and to date, he has visited 95 countries.

  • Niche: Travel, Photography
  • Views: 1.6 million
  • Net worth: $10,587
  1. SuppleChicTV

The woman behind SuppleChicTV, Chichi, joined YouTube in 2012. She’s famous for being a plus-sized influencer, comfortable in her own skin, who encourages others to embrace their beauty. 

She’s a fashion icon and beauty expert, and her videos focus on how to improve one’s lifestyle. With 118 thousand subscribers in tow, Chichi is gaining popularity due to her focus on empowering other women. 

She encourages her followers to style and adopt fashion without altering their body shape. She creates personalized looks enhancing the plus-sized curves and looking beautiful and comfortable in her own skin. 

  • Views: 4.7 million
  • Niche: Beauty
  • Net worth: $28,221
  1. Fit Men Cook

One of the best cooking YouTube channels, Fit Men Cook, is full of videos with easy-to-make, healthy and within-budget recipes. There are no shortcuts to diet here, no crash courses, quick weight loss tips, etc., just simple, healthy, and yummy food with tips to lead a healthy and happy lifestyle.

Like there are videos on making low-sugar drinks and air-fried and gluten-free foods. All of these can easily be made at home thanks to his detailed – and fun – tutorials without having you running to the stores to grab expensive ingredients.

The channel has over 620k subscribers today and features healthy meal plans for maintaining a healthy lifestyle.

  • Views: 37.9 million
  • Niche: Food, health, lifestyle
  • Net worth: $234,231
  1. Kera’s LuvTechniques

A certified relationship expert, Kera Butler joined YouTube in 2011. She has shared tips, advice, and teachings about love, relationship, and marriage. Kera’s Luv Techniques has over 41.7 thousand subscribers today.

Kera’s an empath, a relationship coach, and a healer. Her videos are a ray of light for those going through wrecking breakups and rough patches in their marriage. Moreover, she has some excellent tips for building relationships and getting your love game strong.

  • Views: 8.1 million
  • Niche: Relationship
  • Net worth: $52,608
  1. Alyssa Forever

Alyssa Hyde is Filipino, black, and the hell of a lot rich! She happens to be Wisconsin’s wealthiest black YouTuber. She also has a joint YouTube channel with her boyfriend ‘Charles and Alyssa Forever’ which features vlogs, couple challenges, and replies to followers’ queries. 

On her channel, ‘Alyssa Forever,’ she uploads videos on various topics like beauty tutorials, self-improvement videos, DIY and health, lifestyle vlogs, clothes and dress hauls, etc.

  • Views: 95 million
  • Niche: Vlogging, Beauty, and Comedy
  • Net worth: $566,852 (Alyssa Hyde’s Net Worth: $3 million)
  1. Jackie Aina

If we look at the personal life of Jackie Aina, it was rather interesting yet unconventional. She was a college dropout and was part of the US military for a while. Later, she got married at a young age and got divorced soon after, and it was right after that that she started her YouTube channel. 

Although she started with videos about her personal life and life experiences, like her divorce, her channel quickly evolved to include topics like beauty, plastic surgery, 

Today she has an astounding 3.5 million subscriber base 

She has worked with renowned brands like Anastasia Beverly Hills, Sephora, Dermalogica, etc. She even has her own candle company, ‘Forever Mood.’ She has several awards to her name, like WWD’s Influencer of the Year and NAACP’s YouTuber of the Year.

  • Views: 392 million
  • Niche: Beauty, Lifestyle
  • Net Worth: $2.5 Million
  1. ItsMyRayeRaye

Although the beauty blogger started in her teens, Raye Boyce now has a full-blown image on YouTube (ItsMyRayeRaye) as a beauty star and influencer. She was one of the lucky and talented individuals who took off right after the first video posting.

Her video content ranges from makeup tutorials to beauty tips and product reviews. She also has her personal blog where she recommends different products and advises people about affordable, quality products.

She has also done various projects for brands like Pantene, MAC, and Makeup Forever and has a 1.91 million subscriber base on YouTube today.

  • Views: 119 million
  • Niche: Beauty, blogger
  • Net Worth: $773,598
  1. Tabitha Brown

If you are into vegan food, you’ll love Tabitha Brown’s channel, which spreads positive vibes. Her videos give a new look and taste to vegan food, and people love her recipes which add flavor and aroma to it, unlike traditional cooking.

She has videos about her life, food, and faith. She also has several recipe reviews, and there isn’t one topic her channel sticks to. 

She has something for everyone here, hence the popularity. Brown has also published a book ‘Feeding the Soul (Because it’s my business)’ which is the New York Times best seller.

  • Views: 73 million
  • Niche: Health, food
  • Net Worth: $460,744
  1.  Rickey Thompson

Ricky Thompson started with ‘Vine’ and later gained most of his followers on YouTube once the platform died. He made concise videos that gained instant popularity, and his follower base grew to 2.5 million in a short span. 

In 2013 he shifted to YouTube and started posting comedy videos. His career got a major boost when Kylie Jenner shared one of his videos with her followers. Then, he gained 1.23 million subscribers and over fifty thousand views on YouTube. 

Today he posts comedy skits, vlogs, lookbooks, real-life experiences like acne, other stories, etc. So he touches the lives of about every one of his followers. He has also starred as a model for Alexander Wang, H&M’s, Coach, and Calvin Klein.

  • Views: 55 million
  • Niche: Comedy
  • Net Worth: $355,419


With content creators taking over all social media platforms, it may get hard to decide which channel to subscribe to and which content to watch.

The content has become ever-engaging and relatable, so it’s even harder to filter out the good content. Black YouTubers are also paving their way on the platform, and the talent is appreciable. 

So, this list of the top twelve black YouTubers with original, touching content will keep your interest and is definitely something to look forward to in 2023.